NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

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NZ Marketing

What did they say? • Here are a few of the industry leaders in this issue.

You answered, we’re on it • Last issue, we asked you to take part in our readers’ survey. Here’s what you had to say.

A digital smile • Skinny’s happiest customer is now the brand ambassador.

Loyal subjects • As old loyalty programmes die, a new wave is rising. But they’re not really about loyalty.

Airports: the place to be for full-motion out of home • JCDecaux Airport’s research shows big lifts for brands using video ads.

A whole new landscape • Leticia Santos grew up and began her career in Brazil. After six years in Aotearoa, she has advice about how to navigate the local marketing scene, as well as how to connect with immigrant and multicultural audiences.

shorts

IHAC shares community ethos • Formed four years ago in Australia, the In-House Agency Council has arrived in Aotearoa, aiming to connect the niche sector of sometimes isolated teams.

Gen Z wants you to commit • The hard-to-reach cohort rate realness and musicians, finds the Love Song study.

hot dates

What drives the last click? • Media insights specialist Amanda Wisniewski on digital metrics, complementary media and how becoming a household name means reaching households.

Map of Adland 2025 • NZ Marketing’s annual map of creative, media, digital, PR and specialist agencies in Aotearoa.

agency PERCEPTIONS

The 2025 agency perceptions survey • Every two years, NZ Marketing and TRA carry out a survey to discover senior marketers’ wants, needs and sometimes disappointments when it comes to creative collaboration. Andrew Gale, Head of Quantitative Practice at TRA, rounds up the results.

marketing

How to thrive in 2025 • The mantra for many businesses last year was ‘survive to 2025’. With economic green shoots emerging, we look at what marketers need to do to flourish this year.

Marketing burnout is real • Are you flat-out and frazzled all the time? You’re not alone. New research exposes the crisis among marketing leaders. Rawinia Dolan talks us through the findings.

Become the best marketer you can be • Marketing Association has you covered for all your training needs.

Small fish, big pond • Where do you go to make your dreams come true? For many, it’s the city of angels (and stars): Los Angeles. That’s where young Kiwi PR superstar Ben Fitchett is making his mark.

How to ‘hack’ B2B buying committees • In part two of our series on B2B marketing, Gisela Montello-Bruce and Michael Friedberg from Flux B2B look at how to help buying committees actually decide to buy – and the hidden hurdles in the way.

AI curious • Ever since ChatGPT launched in November 2022, artificial intelligence has been on everyone’s lips. Despite the AI fatigue (already!) and some reservations, people across the industry are using AI to their advantage.

In the mood for more • In the end, this industry is all about human connections and tapping in to how people feel. That’s why marketers need to reconsider how we measure emotion.

Enshittification …it gets worse • At the end of 2024, it felt like everything was going down the toilet – even the word of the year. But what does enshittification mean, and why should marketers care? Research gurus Jonathan Dodd and Duncan Stuart investigate a crappy problem.

Lessons from Jaguar • It seemed like everyone had an opinion about Jaguar’s new look. But what can we learn from it? Kiwi design experts have their say on what local brands can take away.

Macca’s secret sauce • McDonald’s has...